The business case for Lian is predicated on the following benefits (5-10% higher sales, 10-20% higher productivity, McKinsey,2021) for your sales organisation.
❖ Identify the real value of acquired customers for your business (rapidly assess the average value of converting a new customer vs. the incremental revenue created from selling more to existing customers) by analysing and predicting purchase order rates, repeat and frequency rates.
❖ Use Lian’s insights to identify at scale (1) your customer’s pain points and (2) new product and sales opportunities tailored to your individual customer to unlock new revenue and margin streams
❖ Use Lian’s analytics in lead generation to identify leads with the best conversion potential by using critical sales insights and even chatbots to qualify customers’ responses in assessing conversion potential before giving the sales reps better leads.
❖ Streamline the bid process by using Lian’s individual prospect information and robotic process automation to save time by using pre designed proposals that automatically populate with internal data. Early adopters of sales automation consistently report increases in customer satisfaction, efficiency improvements of 10 to 15 percent, and meaningful sales uplifts.
❖ Use Lian’s insights and advanced intelligence to better align sales reps to the right sales opportunities, pulling the right people in at the right stage of a deal, assembling teams with the necessary skills to innovate and design products and services that customers want, and providing insights that help close opportunities.
❖ Balance the growth of your buyer base (usage per customer is finite) – e.g. you may find that certain small customers love hearing about new products, struggle to meet minimum order requirements, or experience frequent stock shortages. With insights from Lian, you can develop targeted marketing campaigns and solutions by individually matching pain points with digital solutions that can improve the end-to-end customer journey
❖ Use the power of our highly visual 3D mind mapping to enhance the ability of your sales reps to access valuable customer insights, share best practices, and expedite sales processes that can make a meaningful difference to their bookings.
❖ Generate extra sales capacity from your teams by giving them tailored actionable insights at scale and make their business development and client acquisition process more efficient.
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