The critical domain knowledge required for sales conversions resides in less than 20% of sales teams and the remaining long tail consists of ineffective sales activity with few conversions. Domain knowledge leaks out of the company with any sales force departure and has to be… Read More »Three Expensive Consequences For You
Our analysis demonstrates that none of our competitors have matching functionality or the ability for user feedback capability to improve targeting and are therefore forced to focus on prospects rather than conversions. Low conversion rates also contribute towards a competitive environment where domain knowledge is… Read More »User feedback capability
It turns out that having data is not enough to generate leads or sales. MarketingSherpa says that only 56% of B2B companies verify the business leads before passing them to the sales team. Unverified data is of no use to your sales team and eventually… Read More »Having Data Is Not Enough