ML capability with the right B2B database software provides a prioritised view of different types of leads and can guide you to balance quality leads and prospects to drive revenues.
Create hyper personalised experiences – 85% of buyers say they expect brands to personalise the first touchpoint. It’s impossible to create a truly personalised experience without help from machine learning.
Although content and research are important, without machine learning to deliver the content via a hyper-personalised experience, it won’t work.