Many sales organisations face significant challenges in guiding teams dispersed across large territories. This limits the ability of sales reps to access valuable customer insights, share best practices, and expedite sales processes that can make a meaningful difference to their bookings.
When cultivating new customers, Lian Solutions makes outreach both simpler and less expensive. It will be particularly helpful with large accounts where your sales teams have had difficulty in identifying customers’ pain points, finding information and comparing options, especially where there is a lack of internal expertise on important components.
Using our machine learning system to mine behavioural data from sales and marketing, you can survey large numbers of individual deals and sales rep interactions (external data, competitor activity, emails, meetings, and phone calls, for example) to find patterns in completed deals and to generate insights on which behaviours can help win deals and boost customer satisfaction scores. These data-driven insights can then help sales leaders to steer and coach their sales force in a way that will drive both top-and bottom-line growth.
You can also simultaneously use data and analytics to identify accounts that currently generate little revenue but have the potential for strong growth and Lian will help your sales and marketing efforts to target these groups in a more cost effective and precise way compared to expensive, widespread, unfocused campaigns.