According to Gartner, most businesses lose prospects because they rely on one direction lead generation tools, websites and blog content which makes prospects feel you are talking at them instead of understanding their pain points.
Your current lead generation partners also struggle with data security and privacy, and General Data Protection Regulation (GDPR) had a negative impact on 42% of firms, decreasing their lead databases, while 44% say GDPR has made capturing new leads and marketing to them extremely difficult.
The study, conducted by Gartner, also mentioned that almost one out of five marketers report privacy compliance as their main hurdle across marketing channels. A marketer’s capacity to gather and extract data at a rapid rate is being harmed, and some of their past marketing technology investments are becoming obsolete.
Following the changes to cookies, many businesses need to reconsider how they gather important data while remaining compliant with new rules to avoid damaging their brand values.
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